What can Social Marketing do for me?

Social marketing can help you influence the behavior of target audiences in order to improve the welfare of individuals and society. It can help identify the reasons people resist positive change, uncover affordable benefits your audiences care about and create ways to market those benefits in compelling and cost-effective ways. Social marketing helps organizations to increase participation, rebrand their images, and in the case of government organizations to increase voluntary compliance with new laws and policies. Use of social marketing has proven effective in many programs: from promoting condom use, to introducing water conservation, to increasing immunization rates among children, and protecting rare eco-systems to name a few.