Thursday, March 3, 2011

Why the Javier Bardem-Josh Brolin Kiss Wasn't Included in the Oscars Telecast

On Sunday's ABC telecast of the 83rd Academy Awards, viewers didn't see a quick kiss and dance between presenters Javier Bardem and Josh Brolin -- but it wasn't on purpose.

Despite speculation that the network may have censored the two actors' smooch, Oscar producer Bruce Cohen insists it was because directors had already decided beforehand they would cut away to focus on the audience and Bardem's wife, Oscar winner Penelope Cruz, who recently gave birth.

"It [the dance and the kiss] was unscripted, and the plan in the truck was always to cut to Penelope in the audience applauding Josh's and Javier's introduction," Cohen explained in a statement to, which had originally questioned why the moment didn't make it to the broadcast, noting that the 2006 Oscar telecast included a "Brokeback Mountain" spoof that starred Jon Stewart and George Clooney in bed. (Not to mention that Bardem is from Spain, where kissing is a traditional greeting among close friends.)

"So that is what happened, just as they were starting to dance. Josh and Javier's moment… would have made a great TV moment, but since no one knew it was coming, we cut to the gorgeous Ms. Cruz as planned. By the time, we cut back from her close-up, Josh and Javier were walking to the podium," added Cohen, who didn't see the kiss himself. (Two eyewitnesses from The Hollywood Reporter who were in the audience remarked that it was a fast peck.) first speculated that the kiss wasn't shown because of the complaints the network received after "American Idol" runner-up Adam Lambert made out with one of his male dancers while performing at the American Music Awards in November 2009.

Thursday, February 10, 2011

Egypt's Mubarak refuses to quit

Egypt's President Hosni Mubarak has said he will stay in office and transfer all power only

Digicel Jamaica



Along with the other celebrations that will be happening during Black History Month, Digicel has taken the opportunity to celebrate it by honouring one of the World’s Greatest Men, Robert Nesta Marley affectionately known as Bob Marley. In doing so Digicel is giving every customer the opportunity to get Bob as their ringtone

LIME Jamaica

Telephone network LIME is on board with all the latest entertainment happenings. So for them to inform the people about what they are doing they use the benefits of the largest social network, Facebook.
Socaholics–Lime All Island Carnival, St.Mary/Ochio Rios
Location:Turtle River Park, Ocho Rios
Time:Saturday, 19 February 2011 20:00

Social Marketing Lite

Social Marketing Lite” is a compilation of articles about issues, themes, definitions, and case studies designed to give practitioners a basic introduction to social marketing. Most of these papers were published originally in Social Marketing Quarterly as a column authored by Dr. William Smith.

The purpose of the book is to provide low-cost suggestions about how “thinking like a marketer” can improve your program of social change.

Standards of Practice

The National Social Marketing Centre in the UK have produced an 8 point social marketing National Benchmark Criteria that is being used to help encourage and promote greater consistency in the use and application of social marketing:

1. Clear focus on behavior and achieving specific behavioral goals
2. Centered on understanding the customer using a variety of customer and market research
3. Is theory-based and informed
4. Is ‘insight’ driven
5. Uses ‘exchange’ concept and analysis
6. Uses ‘competition’ concept and analysis
7. Has a more developed ‘segmentation’ approach (going beyond basic targeting)
8. Utilizes an ‘intervention mix’ or ‘marketing mix’ (rather than relying on single methods)