Egypt's Mubarak refuses to quit

Egypt's President Hosni Mubarak has said he will stay in office and transfer all power only

http://www.bbc.co.uk/news/world-middle-east-12424587

Digicel Jamaica

CONGRTAULATIONS TO OUR BRAND AMBASSADORS ON WINNING AT THE YVA'S!

http://www.facebook.com/notes/digicel/congrtaulations-to-our-brand-ambassadors-on-winning-at-the-yvas/501747580677

Digicel

Along with the other celebrations that will be happening during Black History Month, Digicel has taken the opportunity to celebrate it by honouring one of the World’s Greatest Men, Robert Nesta Marley affectionately known as Bob Marley. In doing so Digicel is giving every customer the opportunity to get Bob as their ringtone

LIME Jamaica

Telephone network LIME is on board with all the latest entertainment happenings. So for them to inform the people about what they are doing they use the benefits of the largest social network, Facebook.
Socaholics–Lime All Island Carnival, St.Mary/Ochio Rios
Location:Turtle River Park, Ocho Rios
Time:Saturday, 19 February 2011 20:00

Social Marketing Lite

Social Marketing Lite” is a compilation of articles about issues, themes, definitions, and case studies designed to give practitioners a basic introduction to social marketing. Most of these papers were published originally in Social Marketing Quarterly as a column authored by Dr. William Smith.

The purpose of the book is to provide low-cost suggestions about how “thinking like a marketer” can improve your program of social change.

Standards of Practice

The National Social Marketing Centre in the UK have produced an 8 point social marketing National Benchmark Criteria that is being used to help encourage and promote greater consistency in the use and application of social marketing:

1. Clear focus on behavior and achieving specific behavioral goals
2. Centered on understanding the customer using a variety of customer and market research
3. Is theory-based and informed
4. Is ‘insight’ driven
5. Uses ‘exchange’ concept and analysis
6. Uses ‘competition’ concept and analysis
7. Has a more developed ‘segmentation’ approach (going beyond basic targeting)
8. Utilizes an ‘intervention mix’ or ‘marketing mix’ (rather than relying on single methods)

What can Social Marketing do for me?

Social marketing can help you influence the behavior of target audiences in order to improve the welfare of individuals and society. It can help identify the reasons people resist positive change, uncover affordable benefits your audiences care about and create ways to market those benefits in compelling and cost-effective ways. Social marketing helps organizations to increase participation, rebrand their images, and in the case of government organizations to increase voluntary compliance with new laws and policies. Use of social marketing has proven effective in many programs: from promoting condom use, to introducing water conservation, to increasing immunization rates among children, and protecting rare eco-systems to name a few.

What is Social Marketing?

Social marketing is a process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviors that benefit society (public health, safety, the environment and communities) as well as the target audience. In short, it is a methodology for creating behavior change.